Creating inclusive and accessible venues isn’t just the right thing to do ethically and legally—it makes excellent business sense. Here’s how inclusive design directly contributes to increased profits and long-term success:
Expand Your Customer Base
One in five Australians lives with a disability. That’s over 4.4 million people—not including ageing populations or parents with prams. When your venue is accessible, you open the doors to more customers who would otherwise be excluded, along with their friends, families, and carers.
More access = more foot traffic = more revenue.
Attract Group Bookings & Community Events
Accessible venues are more likely to be chosen for:
- Family outings and celebrations
- School excursions
- Community group events
- Disability services programs
These often involve large groups with higher per-visit spending and frequent returns.
Build Loyalty and Repeat Business
People remember where they felt welcome—and where they didn’t. When individuals with accessibility needs have a positive experience, they return. And they spread the word in their communities.
Word-of-mouth among underserved groups is powerful—and often overlooked.
Stand Out From Competitors
Most venues are still not fully accessible. By being proactive and inclusive, you position your business as a market leader—a place that cares and serves everyone. This gives you a clear competitive edge in tendering, tourism listings, and word-of-mouth recommendations.
Qualify for Grants & Government Support
Making inclusive upgrades may open the door to:
- Local, state or federal accessibility grants
- Tourism funding for inclusive destinations
- Partnerships with disability organisations
This reduces capital costs and can turn upgrades into strategic investments.
Positive Publicity & Social Proof
Accessible venues are seen as progressive, responsible and caring—values that resonate strongly with today’s consumers. Inclusion stories are often picked up by local media or shared online, building free publicity and strong brand goodwill.
Reduce Legal & Compliance Risks
Meeting standards under the Disability Discrimination Act (DDA) and Building Code of Australia (BCA) protects your business from legal risk, complaints, and costly retrofitting after the fact. Being compliant saves money long-term and supports brand reputation.
Inclusion is not a cost—it’s a growth strategy.
From increased patronage and higher community engagement to media attention and funding access, inclusive venues are more resilient, more respected, and ultimately more profitable.
Not sure where to start? Our team work with businesses, councils and home users throughout Australia and have decades of experience and knowledge they’d love to share with you. No hard sell tactics, just honest advice and friendly customer service. Contact us for a chat about your future goals and plans.
